Are you getting the right shots for your needs?
Brand, content, and headshot photography are distinct genres within the broader field of photography, each serving unique purposes and requiring different approaches:
Brand Photography:
Purpose: To visually represent a brand's identity and values, creating a cohesive and recognisable image across various platforms.
Elements: Includes product shots, lifestyle images, behind-the-scenes photos, and any visuals that communicate the brand's story, ethos, and aesthetics.
Use: Utilized for marketing materials, websites, social media, advertisements, and any medium where the brand needs to establish its presence and connect with its audience.
Style: Highly tailored to the brand's visual identity, often involving specific color schemes, styles, and themes that align with the brand's overall message, will usually involves carefully selected props and sets to convey specific messaging for your brand.
Content Photography:
Purpose: To create engaging visual content for various platforms, particularly digital and social media, to inform, entertain, or inspire the audience.
Elements: Encompasses a wide range of subjects, including food, travel, fashion, lifestyle, events, and more.
Use: Designed for blogs, social media posts, online articles, and other content-driven platforms where fresh, compelling visuals are needed to attract and retain viewer interest.
Style: Versatile and trend-driven, adapting to current visual trends and the specific needs of the content being produced.
Headshot Photography:
Purpose: To capture professional and polished images of individuals, often used for business, promotional, or personal branding purposes.
Elements: Focuses on the subject's face and expression, typically featuring a neutral or simple background to keep the attention on the individual.
Use: Commonly used for corporate profiles, LinkedIn, personal websites, acting or modeling portfolios, and other professional networking platforms.
Style: Clean, well-lit, and typically more formal than other types of portraiture, emphasizing clarity, professionalism, and the subject’s personal brand.
Each of these types of photography serves distinct objectives and audiences, influencing how photographers approach their subjects, choose their equipment, frame their subjects and develop their creative strategies, as well as the types (and sometimes even sizing) of the imagery they deliver.
Be sure you’re asking for the shots you want, as photographers we go on all the information you give us.
My tips - know your brand identity, know your colours, know your style, know exactly what you’re after and if you don’t, book the branding session.
get the brand identity workbook and make sure you know exactly what you’re all about.
If you’re not sure of these - book a bigger branding style shoot, where you get all of these images in a big beautiful digital album.
If you’re all over it and just need updates - book a mini, quick photoshoot to get your images.
I hope this helps in your quest for your most loved imagery.
